Inside an exhibition hall crowded with signs and lighting, the KES booth needed to register before visitors could read its name. The central design decision turned the full frontage into an exhibition green wall, with enough mass to read from across the hall and enough detail to hold up at close range. The live planting served two roles throughout the fair: identifying the booth and creating a place for photographs.
The live green facade rises more than four meters high, giving the booth a clear vertical signal across the exhibition floor.
Project Facts
| Item | Detail |
|---|---|
| Client | KES booth |
| Event | Vietbuild at QTSC, Ho Chi Minh City |
| Type | Short-term exhibition green wall |
| System | Plastic planter modules with live plants |
| Year | 2023 |
A Green Booth Facade Read at Two Distances
From a distance, the facade works as a clear field of green. Up close, visitors can see leaf veins and separate foliage layers. An approved 3D design allowed the nursery to establish the plant palette in advance instead of gathering unrelated plants before setup.
Foliage around the illuminated logo stays low. A restrained color palette also keeps the booth distinct from the surrounding material displays.
Fast Setup Within an Exhibition Schedule
Numbered modules allow the on-site team to concentrate on the frame, logo, and lighting. The wall needs its complete form by the time the exhibition opens.
Installation planning includes the delivery route and the order of removal after the event. Plants are selected for sufficient coverage so the technical grid does not appear between leaves.
The Wall’s Life After the Exhibition
Fast setup does not mean disposable construction. After the event, the modular system is dismantled, returned to the nursery, and brought back into the plant-care cycle.
A short-term living wall still requires preparation before the event and recovery afterward. Rental cost depends on the period and wall scale. Pricing is indicative and finalized from the booth brief.
Frequently Asked Questions
How early should an exhibition green wall be planned?
As early as possible. The nursery needs time to establish plants according to the approved composition.
Can the modules be reused after the exhibition?
Yes. Plants and modules return to the nursery, which helps optimize the cost of short-term rental.
What kinds of events suit this system?
Trade shows, activations, product launches, and commercial check-in areas.
See the Bentley event backdrop and the Dang Gia Trang anniversary wall.
Discuss an exhibition green wall
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